CALIFORNIA WALNUTS TEAM UP WITH ‘BURTS BISCUITS AND CAKES’ FOR THE 2018 BAKO WESTERN TRADE DAY
On Sunday 14th October the California Walnut Commission (CWC) attended the popular Bako Western trade day at their Cullompton depot, Devon to promote California Walnuts to the bakery trade.
The event brought together both suppliers from the industry and key buyers. Visitors to the CWC booth were invited to sample a selection of Christmas products containing California Walnuts and baked by distinguished bakery company ‘Burts Biscuits and Cakes Ltd’. There was an opportunity to take-away recipe ideas, taste the various products on display and receive a sample pack of California Walnuts.
BAKO is one of the largest ingredient suppliers to the baking and food-to-go industry. The annual BAKO Western trade event is specifically aimed at existing customers to help facilitate trade and offer seasonal price incentives. BAKO supplies California Walnuts as Halves, Pieces and Nibbed in Light and Light Amber, with the main box sizes in 3.5 kg and 12.5 kg.
BAKO Western trade days attract over 500 visitors and reports on buying have shown sales increase upwards of 8% across the range of products available.
For the CWC, the objective for attending the event was to encourage both existing and new buyers of BAKO products to specify California Walnuts by origin and ultimately to increase product sales.
Nick Richardson from The Garden Marketing & PR, the trade representative for California Walnuts in the UK, says: ‘California Walnuts offer an enticing mix of quality, value and versatility. The California sun gives our walnuts a consistently unique creamy texture and flavour, they’re so incredibly flexible that they can enhance the taste and texture of baked goods and can brighten up classic products like muffins and coffee cake’.
For further information please contact The California Walnut Commission.