Online & Print Campaign: Trade advertising continues in the UK
The campaign consists of a series of product related images, smiling & in-the-spot-light, which together with the core messages will help to bring California Walnuts to the front of the buyer’s mind.
To supply, stock, wholesale or seek support for promoting California Walnuts, please visit our Trade Support page.
- The media campaign started officially in June 2018 and has extended into 2019 to offer a structured campaign across UK trade journals.
- In May and June 2019 the extended campaign will feature in a range of trade publications both in print and online.
- Using the key learnings gained during 2017/18 in terms of which key drivers motivate trade buyers to purchase walnuts.
- The campaign will once again feature the 4 pillars of California walnut attributes: Consistency, Flexibility, Versatility and Taste. These core attributes were seen as distinct to California Walnuts and have been shown to resonate with all trade buyers in the core target markets.
- Concepts ensure both trade and consumer (where there is cross-over) audiences are seeing a consistent message.
- See an example of the adverts below: