Birds of Derby – recreates California Walnut Cream for their centenary
The California Walnut Commission (CWC) completed a successful in-store promotion with Birds of Derby, which covered Birds’ 63 shops throughout the UK –
serving 20,000 customers a day. Birds are celebrating their centenary and to mark this occasion they are reintroducing some of their best-selling products from
the past 100 years. They recreated their Walnut Cream product with a recipe taken from 1910.
The product launched in May with California Walnuts being a core ingredient. The product was featured on Birds’ website and via in-store signage, with many stores now boasting newly installed in-store promotional screens here.