Birds of Derby – recreates California Walnut Cream for their centenary

The California Walnut Commission (CWC) completed a successful in-store promotion with Birds of Derby, which covered Birds’ 63 shops throughout the UK –

serving 20,000 customers a day. Birds are celebrating their centenary and to mark this occasion they are reintroducing some of their best-selling products from

the past 100 years. They recreated their Walnut Cream product with a recipe taken from 1910.

The product launched in May with California Walnuts being a core ingredient. The product was featured on Birds’ website and via in-store signage, with many stores now boasting newly installed in-store promotional screens here.

For further information please contact the California Walnut Commission on 01628 535 755 or via email at

To download a PDF copy of the release – click here.