CALIFORNIA WALNUTS AT THE 2019 BAKO WESTERN TRADE DAY.
On Sunday 13th October the California Walnut Commission (CWC) will attend the popular Bako Western trade day in Cullompton, Devon to promote California Walnuts to the bakery trade.
This event will bring together both suppliers from the industry and key buyers. Visitors to the CWC booth will be invited to sample a selection of products containing California Walnuts.
BAKO is one of the largest ingredient suppliers to the baking and food-to-go industry. The annual BAKO Western trade event is specifically aimed at existing customers to help facilitate trade and offer seasonal price incentives. BAKO supplies California Walnuts as halves, pieces and nibbed in light and light amber, with box sizes available as 3.5 kg and 12.5 kg.
Previous BAKO Western trade days have attracted over 500 visitors and reports on buying have shown sales increase upwards of 8% across the range of products available.
CWC getting involved: supporting a new competition category…
Nick Richardson from The Garden Marketing & PR, the trade representative for California Walnuts in the UK, says, “California Walnuts are pleased to announce they have partnered with the ‘Western Region Craft Bakers Association Bakery Championships 2019’ supporting the new competition category – Walnut, Cheese & Olive Bread (Class number 17). Contestants need to produce their best Walnut, Cheese and Olive Bread, weighing in at 600g, making sure they are no more than 30g above or below that weight”.
Judging will take place by the Western Region CBA during the annual open day with prizes awarded from 1st to 4th place.
The objective for attending the event is to encourage both existing and new buyers of BAKO products to specify California Walnuts by origin and ultimately to increase demand.
Richardson continues, “California Walnuts offer an enticing mix of quality, value and versatility. The California sun gives our walnuts a consistently unique creamy texture and flavour, they’re so incredibly flexible that they can enhance the taste and texture of baked goods and can brighten up classic products like muffins, cakes and of course bread”.