‘The Power of 3’ global marketing initiative launched
February 3rd, 2020 – The California Walnut Commission announced today the launch of the “Power of 3” global marketing initiative, the first campaign of its scale aiming to educate consumers about the heart health benefits of California Walnuts. The program will run in nine countries including the USA, Germany, India, Japan, South Korea, Spain, Turkey, the United Kingdom and the United Arab Emirates. Central to the campaign is a global landing page featuring content that will show how consumers share the love of walnuts around the world.
Why the Power of 3?
Walnuts are the only tree nut to contain a significant amount of omega-3 ALA, with 2.7g in every handful (approx. 30g). As our bodies cannot make ALA, it is important we eat foods containing it.
At least 3 handfuls (one handful equal to approx. 30g) of walnuts a week is a simple way to start improving overall nutrition.
During Valentine’s Day and National Heart Month, share the love with family and friends by passing along this information to at least 3 people that you care about.
The month-long campaign will consist of a variety of activity tailored to each market, centred on a global video and landing page. Taxi advertising will see 110 London cabs carry ‘The Power of 3’ message, for the month of February. Other elements include digital and social media content, influencer activity and additional trade and consumer PR.